Hello! I am Rikki Shah, an independent freelancer working under the company name, Congo Social, with 15 years of marketing experience. All reviews and work shown here was undertaken by me unless specified otherwise.

For work that requires more hands and a broader set of skills I have many trusted friends who I can enlist to help with campaigns.

A focus on brand image and return on investment comes from a history of owning my own businesses and helping others build theirs.

I’m here to help and would love to hear from you!

strategy

Research is crucial to building a strong strategy. Every agency should be innately insightful and resourceful. We go above and beyond to research your industry, ensure that you're up to speed with your rivals and idols, and progressing along your own path.

content creation

Key to keeping your customers engaged, we can create an array of wonderful imagery and videos to tell your story. Content is designed from the ground up to work wonders on digital. Best practice advice is also always available should you decide to create anything in-house.

advertising

Paid media channels are increasingly important to set you apart from the pack. Let them chase as we use advertising to generate growth across all areas of your business. We've used paid media to grow businesses from nothing, so we know how to take care of the pennies.

business development

Owning our own digital powered businesses in the past, and working closely with owners and decision makers within various industries has given us a unique and broad insight into how digital and the wider business fuse together. We use this knowledge to empower our work and to advise you how to put your best foot forward.

Our ability goes far beyond the limits of industry experience - you’ll find great reviews from a mix of clients.

"Congo have a great grasp of the holistic approach needed throughout a business to drive revenue through paid advertising. Very proactive and business savvy with a lot of experience in e-commerce, I'd definitely recommend their services."

- MD, GOOGLE AWARD-WINNING SUBSCRIPTION BUSINESS

"The Congo team have done a great job of helping us navigate the complicated world of performance marketing. I’d definitely recommend dropping them a line if your brand is looking to get the most out of your paid media spend.”

- CMO, VC FUNDED ADOBE RIVAL

"Congo have launched a successful paid social marketing campaign and helped to grow sales exponentially and month-on-month. I would highly recommend working with them. They are knowledgeable and pragmatic. We were able to start working together in a very goals oriented way which was great. This allowed us to have the confidence to invest with a view to scaling progressively. Communication is clear and easy and there is a real feeling of it being a collaborative effort."

- CEO, 30 YEAR ESTABLISHED WOMENSWEAR BRAND

"Working on Facebook ad campaigns for Trollbeads with Congo has been nothing short of a pleasure. They are creative, detail oriented and on top of their game. We have been able to successfully collaborate together, and executed multiple successful campaigns that have resulted in a strong ROI. They are extremely insightful, proactive and a tremendous asset to their clients."

- DIGITAL MARKETING MANAGER, GLOBAL JEWELLERY BUSINESS

“Congo ensured that we improved conversions from the previous year and finished our campaign in a strong position. It was great to have quick and clear communication when changes to the account were needed. The Meta expertise provided was invaluable.”

- ACQUISITION TEAM, ONE OF THE WORLD’S LARGEST CHARITIES

“We worked with Congo Social on a short contact but they were quickly able to bring a high level of analysis and insight into our target audience. They took the time to truly understand our brand and objectives, which resulted in highly effective campaigns across Google and Meta. The communication throughout the entire process was seamless. They kept us informed every step of the way, providing regular updates and addressing any questions or concerns promptly. This level of transparency and responsiveness made us feel confident and well-informed about the progress of our campaigns. The results delivered by Congo were outstanding. Our CPA targets were met and they helped optimise ad placements and test strategies that have maximised ROAS.”

- HEAD OF GROWTH, MARKET-LEADING ED-TECH SAAS

"When you’re working with specialists like Congo, you can be sure that your campaign receives expert treatment. In the world of digital acquisition, we believe the best way to learn is to get stuck in on running campaigns. Working with a company that has built fashion businesses through social media channels brings a depth of knowledge that time and time again adds value to our client campaigns, and more importantly, consistently delivers results against our stringent ROI targets."

- HEAD OF DIGITAL, UK’S FASTEST GROWING MEDIA AGENCY

Stay up to date with our crisp and concise blog.

We have been consistently building businesses since 2010.

Congo Social has run campaigns around the world.

Alongside standard industry practice, we have developed our own unique methodology to ensure the best possible results for our clients.

We are constantly testing new strategies and techniques.

Regular conversations with leaders at some of the world's best marketing, PR, and tech companies ensure that we stay one step ahead.

We love a challenge! Feel free to thrown down the gauntlet...